Everything you want to know about mobile apps!

What are Mobile Apps?

Mobile applications are applications or services that can be downloaded and installed on a mobile device instead of being provided in a browser, which helps meet personal use or business needs for the user. The app can pull content and data from the Internet just like a website, or it can download content so that it can be accessed without an Internet connection. Mobile apps can have mobile website bookmarking utility, mobile-based instant messaging client, Gmail for mobile, and many other applications.

The small-business demographic is pushing the envelope to adopt mobile technology. The fact is that they have actually been doing this for the past decade.

The corporate mobile app Strategy Survey published by Partnerpedia.com found that 78 percent of large companies with 500 employees or more had a desire to buy apps. Of them, 90.2 percent intend to purchase mobile solutions for use by employees, while 43.9 percent wanted an app for customers. The survey, which also included responses from companies with fewer than 500 employees, found that 22 percent are purchasing apps for contractors.

And, according to a survey conducted by J2 Global, close to 40 percent of small businesses are using five more mobile apps to run their business.

The number of mobile business apps - some cloud-based, residing on some devices - is proliferating. We can expect the new HTML 5 standard to grow even more, as a result, says David Bradshaw, a research manager at analyst IDC. HTML5 makes it possible to develop simultaneous apps for different mobile platforms so that a business that chooses to roll out a sales app. The number of apps designed specifically for mobile usage is also increasing. These can be very general or targeted in particular areas.

Business Benefits of Mobile Apps:

If personal mobile phones and tablets are now an integral part of working life, then how can enterprises change this for business benefit? Many organizations have started cautiously, allowing employees to access the firm's email and calendar applications from their mobile devices. Even this can save time and money.

The advantage of an enterprise app store is that the IT function can configure the application appropriately before it is downloaded, and create blacklists or whitelists of the app for users. IT then has a single point, managing the provisioning and decommissioning of apps and the implementation of security policies.

However, most companies allow users to choose their own mobile applications, as users understand their needs better than the IT function. Whichever approach is chosen, it is still extremely important to implement security policies to protect corporate data by adopting an effective mobile management solution.

Mobile applications are popular with business owners and their customers. In today's market with mobile, apps help you keep pace:

Benefits for Business - Apps:

Relationship building

• Build loyalty

• Strengthen your brand

• Increase your visibility

• Increase your reach

• Solve the problem of getting stuck in the spam folder

• Increase through sales

• Increase risk on mobile devices

• Connect you with on-the-go consumers

• generate repeat business

• Give you devices that are driving the "new app economy"

• Enhance your social networking strategies

Symantec's 2012 State of Mobility Survey has revealed an uptake of mobile applications within enterprises worldwide.

Applied by Symantec, Applied Research spoke with 6,275 organizations in 43 countries from August to November 2011.

The survey expanded both the adoption and customization of mobile software for the board's business purposes - 71 percent of enterprises said that custom mobile applications were the least current discussions related to ways to help their businesses, including ideas There are 'Store' for employees to download custom authorized and corporation related applications.

In terms of improving business practices and increasing efficiency levels, according to the survey, 73 percent of small and large corporations have achieved positive results through the adoption of mobile technology.

What's New in the Mobile Apps Market?

As the smartphone market grows, you can also use apps that use mobile app technology to enhance your handheld device and its capabilities.

The following trending mobile apps are the top opportunities that are already catching hold in the mobile app market or that we expect to take off shortly.

Mobile health

In recent times mobile apps are changing the way the healthcare industry does business, allowing every step of health and core aspects of their operations.

Nine percent of all cell owners have apps on their phones that help them track or manage their health.

Susanna Fox, Associate Director of the Pew Research Center's Internet and American Life Project and author of the report, said, "I was surprised to see that nearly one in ten cell users have a health app. I thought it would be less." For American adults who use 17 percent of mobile phones today, they have used their phones to view health or medical information. For mobile phone users between the ages of 18 and 29, the percentage goes up to 15 percent. Only 8 percent of mobile phone users between the ages of 30 and 49 and those aged 11 use the health app.

Urban cell phone owners are also more likely than those who live in suburban or rural areas to have a mobile health app on their phone.

Many consumers also have health-related apps on their smartphones, found in the survey, get nutritional information, calculate calories, calculate body mass index, and learn new exercises.

Localized Deal Updates

The explosion of location-based technology in the app-based world was revolutionary. We are now using that location information to provide personal and relevant updates and alerts. The number of apps and services supporting Hyper-Local Experience is very small, but it is an area ripe for growth.

Location-based services such as Loop, Foursquare, and Govla are all methods of investigation that will let users know not only where their friends are around, but what offers are available in their areas.

Mobile travel

Mobile technology has revolutionized the travel industry: countless travel applications have popped up promising to enhance your experience in foreign lands. There are a lot of useful travel mobile apps that help users book flights and allow passengers to "check-in" using airports. Customers can also share their experiences through other social networks.

Half the airlines have already implemented mobile services for flight search and check-in, with around half providing boarding passes, ticket purchases, and flight status notifications.

The latest Airline IT Trends survey shows that 93% of airlines have mobile services for passengers as the top investment priority over the next three years, with 58% investing in major events. It predicts that information technology and communications (IT&T) spend in proportion to revenue is expected to remain stable in 2012 at around 1.65%.

While only half of the respondents made up more than 50% of the world's top 100 airlines expect IT spending to grow in absolute terms in 2013.

social media

Mobile social networking is social networking where individuals with similar interests connect with each other through their mobile phones and/or tablets. Mobile social apps that can connect you to Twitter, Facebook, Google Plus, LinkedIn, Flickr where you can post status updates, photos, videos, likes, retweet. For example, photo-sharing apps that support a wider range of share targets are more popular. Even applications such as Path - which are private by design - have learned that it is necessary to allow users to post their data on other networks such as Facebook.

mobile commerce

The world is becoming increasingly mobile. Today's technology makers are producing goods for the mobile consumer. The concept of social commerce can be taken literally, such as shopping directly through social media assets. More important is that content shared via social media is influencing purchasing decisions, which are taking place on a large scale. According to research firm Experimental Simmons, 33 million consumers shop with mobile phones. 24% of US adult online iPhone users and 21% of Android users have used a shopping application in the past three months.

Ways to communicate with their customers are changing and businesses need to adapt to these changes to stay ahead of their competitors.

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